WORCESTER – The hotel industry may still be recovering from the impact of COVID-19 on the hospitality industry, but Worcester hotel staff said they are seeing positive signs as they head into a busy August. 

James Karam, president and CEO of First Bristol Corp., which owns Homewood Suites by Hilton, an extended-stay hotel in Worcester, said his hotels in August are still seeing the benefits of renewed summer travel, more small-business meetings and the return of college students. Homewood Studios is also completely booked for College of the Holy Cross’ parents weekend from Oct. 22 to Oct 24.     

“It’s the end of the summer, so people who haven’t taken their vacation yet start to really travel. Colleges start getting ready for the returning students and therefore, very often they have consultants or people affiliated with the university or college from different parts of New England who come to town to get ready for the opening,” Karam said. “And then the students, the parents show up and many times the parents are in town for two or three days to get the students set and acclimated.”   

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